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Cravens, David W.

Marketing management / David W. Cravens, Gerald E. Hills and Robert B. Woodruff. - Homewood, Ill. : Irwin, c1987. - xx, 714 pages : illustrations ; 25 cm. - The Irwin series in marketing. .

Includes bibliographies and index.

0256055475


Marketing--Management.

658.8 CRA

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