Cravens, David W.
Marketing management / David W. Cravens, Gerald E. Hills and Robert B. Woodruff. - Homewood, Ill. : Irwin, c1987. - xx, 714 pages : illustrations ; 25 cm. - The Irwin series in marketing. .
Includes bibliographies and index.
0256055475
Marketing--Management.
658.8 CRA
Marketing management / David W. Cravens, Gerald E. Hills and Robert B. Woodruff. - Homewood, Ill. : Irwin, c1987. - xx, 714 pages : illustrations ; 25 cm. - The Irwin series in marketing. .
Includes bibliographies and index.
0256055475
Marketing--Management.
658.8 CRA