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Marketing management / (Record no. 6103)

000 -LEADER
fixed length control field	00738nam a2200241 a 4500
001 - CONTROL NUMBER
control field	1384
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUAP
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20201224143332.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	201224s1987 ilua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0256055475
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	BD-DhUAP
Language of cataloging	eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 CRA
Edition number	23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Cravens, David W.
245 10 - TITLE STATEMENT
Title	Marketing management /
Statement of responsibility, etc.	David W. Cravens, Gerald E. Hills and Robert B. Woodruff.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Homewood, Ill. :
Name of publisher, distributor, etc.	Irwin,
Date of publication, distribution, etc.	c1987.
300 ## - PHYSICAL DESCRIPTION
Extent	xx, 714 pages :
Other physical details	illustrations ;
Dimensions	25 cm.
490 ## - SERIES STATEMENT
Series statement	The Irwin series in marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographies and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Hills, Gerald E.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Woodruff, Robert B.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
					UAP Central Library	UAP Central Library	General Stacks	2020-12-24	658.8 CRA	3010001384	2020-12-24	1	2020-12-24	Book

UAP Central Library

Marketing management / (Record no. 6103)