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Czepiel, John A.
Competitive marketing strategy / John A. Czepiel. - Englewood Cliffs, NJ : Prentice Hall, c1992. - xvii, 491 pages : illustrations ; 25 cm. - The Prentice-Hall series in marketing. .
Includes bibliographical references and index.
0131430823
Marketing--Management.
Strategic planning.
Competition.
Technological innovations.
658.802 CZE
Competitive marketing strategy / John A. Czepiel. - Englewood Cliffs, NJ : Prentice Hall, c1992. - xvii, 491 pages : illustrations ; 25 cm. - The Prentice-Hall series in marketing. .
Includes bibliographical references and index.
0131430823
Marketing--Management.
Strategic planning.
Competition.
Technological innovations.
658.802 CZE