000 -LEADER |
fixed length control field |
00778cam a2200253 a 4500 |
001 - CONTROL NUMBER |
control field |
1353 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BD-DhUAP |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20201224143741.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
201224s1992 njua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0131430823 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
BD-DhUAP |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 CZE |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Czepiel, John A. |
245 10 - TITLE STATEMENT |
Title |
Competitive marketing strategy / |
Statement of responsibility, etc. |
John A. Czepiel. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Englewood Cliffs, NJ : |
Name of publisher, distributor, etc. |
Prentice Hall, |
Date of publication, distribution, etc. |
c1992. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvii, 491 pages : |
Other physical details |
illustrations ; |
Dimensions |
25 cm. |
490 ## - SERIES STATEMENT |
Series statement |
The Prentice-Hall series in marketing. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Strategic planning. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Competition. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Technological innovations. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |