Jain, Subhash C.
Marketing planning & strategy / Subhash C. Jain. - 4th ed. - Cincinnati, Ohio : College Division, c1993. - xvii, 871 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
0538826487
Marketing--Management.
658.8 JAI
Marketing planning & strategy / Subhash C. Jain. - 4th ed. - Cincinnati, Ohio : College Division, c1993. - xvii, 871 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
0538826487
Marketing--Management.
658.8 JAI