Marketing planning & strategy / Subhash C. Jain.
By: Jain, Subhash C.
Material type: TextPublisher: Cincinnati, Ohio : College Division, c1993Edition: 4th ed.Description: xvii, 871 pages : illustrations ; 24 cm.ISBN: 0538826487.Subject(s): Marketing -- ManagementDDC classification: 658.8 JAIItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | UAP Central Library General Stacks | 658.8 JAI (Browse shelf) | 1 | Available | 3010001401 |
Includes bibliographical references and index.
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