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Cateora, Philip R.
International marketing / Philip R. Cateora. - 9th ed. - Boston : Irwin, c1996. - xxiii, 772 pages : illustrations ; 26 cm. - Irwin series in marketing. .
Includes bibliographical references and index.
0256139504
Export marketing.
International business enterprises.
658.84 CAT
International marketing / Philip R. Cateora. - 9th ed. - Boston : Irwin, c1996. - xxiii, 772 pages : illustrations ; 26 cm. - Irwin series in marketing. .
Includes bibliographical references and index.
0256139504
Export marketing.
International business enterprises.
658.84 CAT