International marketing / Philip R. Cateora.
By: Cateora, Philip R.
Material type: TextSeries: Irwin series in marketing.Publisher: Boston : Irwin, c1996Edition: 9th ed.Description: xxiii, 772 pages : illustrations ; 26 cm.ISBN: 0256139504.Subject(s): Export marketing | International business enterprisesDDC classification: 658.84 CATItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | UAP Central Library General Stacks | 658.84 CAT (Browse shelf) | 1 | Available | 3010001770 |
Includes bibliographical references and index.
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