Bengali Keyboard
Engel, James F.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear. - 6th ed. - Homewood, Ill., Irwin, c1987. - xvi, 621 pages : illustrations ; 24 cm. - The Irwin series in marketing. .
Includes bibliographical references and indexes.
0256036438
Marketing--Management.
Marketing.
Advertising.
658.82 ENG
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear. - 6th ed. - Homewood, Ill., Irwin, c1987. - xvi, 621 pages : illustrations ; 24 cm. - The Irwin series in marketing. .
Includes bibliographical references and indexes.
0256036438
Marketing--Management.
Marketing.
Advertising.
658.82 ENG