| 000 -LEADER |
|---|
| fixed length control field |
00880nam a2200277 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1782 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhUAP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201224154539.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201224s1987 ilua s 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256036438 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BD-DhUAP |
| Language of cataloging |
eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.82 ENG |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Engel, James F. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Promotional strategy : |
| Remainder of title |
managing the marketing communications process / |
| Statement of responsibility, etc. |
James F. Engel, Martin R. Warshaw and Thomas C. Kinnear. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Homewood, Ill., |
| Name of publisher, distributor, etc. |
Irwin, |
| Date of publication, distribution, etc. |
c1987. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 621 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
The Irwin series in marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Warshaw, Martin R. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kinnear, Thomas C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
Bengali Keyboard