Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly and John L. Graham. - 15th ed. - New Delhi : McGraw-hill, c2011 [Reprinted 2016]. - xxxiii, 622 pages : illustrations ; 28 cm.
Includes bibliographical references and index.
9780073529943 007352994X
Export marketing.
International business enterprises.
658.84 CAT
International marketing / Philip R. Cateora, Mary C. Gilly and John L. Graham. - 15th ed. - New Delhi : McGraw-hill, c2011 [Reprinted 2016]. - xxxiii, 622 pages : illustrations ; 28 cm.
Includes bibliographical references and index.
9780073529943 007352994X
Export marketing.
International business enterprises.
658.84 CAT