Normal view MARC view ISBD view

International marketing / (Record no. 6129)

000 -LEADER
fixed length control field	00825nam a22002657a 4500
001 - CONTROL NUMBER
control field	20320
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUAP
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20201224155138.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	201224r20162011ii a b 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780073529943
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	007352994X
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	BD-DhUAP
Language of cataloging	eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.84 CAT
Edition number	23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Cateora, Philip R.
245 ## - TITLE STATEMENT
Title	International marketing /
Statement of responsibility, etc.	Philip R. Cateora, Mary C. Gilly and John L. Graham.
250 ## - EDITION STATEMENT
Edition statement	15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	McGraw-hill,
Date of publication, distribution, etc.	c2011 [Reprinted 2016].
300 ## - PHYSICAL DESCRIPTION
Extent	xxxiii, 622 pages :
Other physical details	illustrations ;
Dimensions	28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Export marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	International business enterprises.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Gilly, Mary C.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Graham, John L.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book

Holdings
Permanent Location	Current Location	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
DBA Seminar Library	DBA Seminar Library	General Stacks	2021-01-07	658.84 CAT	3010019722	2021-01-07	4	2021-01-07	Book
DBA Seminar Library	DBA Seminar Library	General Stacks	2021-01-07	658.84 CAT	3010019723	2021-01-07	5	2021-01-07	Book
UAP Central Library	UAP Central Library	General Stacks	2020-12-24	658.84 CAT	3010020320	2020-12-24	1	2020-12-24	Book
UAP Central Library	UAP Central Library	General Stacks	2020-12-24	658.84 CAT	3010020321	2020-12-24	2	2020-12-24	Book
UAP Central Library	UAP Central Library	General Stacks	2020-12-24	658.84 CAT	3010020319	2020-12-27	3	2020-12-24	Book

UAP Central Library

International marketing / (Record no. 6129)