Kotler, Philip.
Cases and readings for marketing for nonprofit organizations / Philip Kotler, O. C. Ferrell and Charles Lamb. - Englewood Cliffs, N.J. : Prentice-Hall, c1983. - xii, 380 pages : illustrations ; 24 cm.
0131190814 (pbk.)
Nonprofit organizations--Marketing.
Nonprofit organizations--Marketing--Case studies.
Marketing--Case studies.
658.8 KOT
Cases and readings for marketing for nonprofit organizations / Philip Kotler, O. C. Ferrell and Charles Lamb. - Englewood Cliffs, N.J. : Prentice-Hall, c1983. - xii, 380 pages : illustrations ; 24 cm.
0131190814 (pbk.)
Nonprofit organizations--Marketing.
Nonprofit organizations--Marketing--Case studies.
Marketing--Case studies.
658.8 KOT