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Cases and readings for marketing for nonprofit organizations / Philip Kotler, O. C. Ferrell and Charles Lamb.

By: Kotler, Philip.
Contributor(s): Ferrell, O. C | Lamb, Charles W.
Material type: TextTextPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1983Description: xii, 380 pages : illustrations ; 24 cm.ISBN: 0131190814 (pbk.).Subject(s): Nonprofit organizations -- Marketing | Nonprofit organizations -- Marketing -- Case studies | Marketing -- Case studiesDDC classification: 658.8 KOT
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Item type Current location Call number Copy number Status Date due Barcode
Book Book UAP Central Library
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658.8 KOT (Browse shelf) 1 Available 3010001357

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