Bengali Keyboard
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch. - 4th ed. - Boston, Mass : Irwin/McGraw-Hill, c1998. - xxii, 762 pages : illustrations ; 29 cm. - Irwin/McGraw-Hill series in marketing. .
Includes bibliographical references (p. 725-743) and indexes.
0256218994
Advertising.
Sales promotion.
Communication in marketing.
659.1 BEL
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch. - 4th ed. - Boston, Mass : Irwin/McGraw-Hill, c1998. - xxii, 762 pages : illustrations ; 29 cm. - Irwin/McGraw-Hill series in marketing. .
Includes bibliographical references (p. 725-743) and indexes.
0256218994
Advertising.
Sales promotion.
Communication in marketing.
659.1 BEL