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Advertising and promotion : (Record no. 6139)

000 -LEADER
fixed length control field	00879pam a2200265 a 4500
001 - CONTROL NUMBER
control field	4287
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUAP
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20201224163115.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	201224s1998 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0256218994
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	BD-DhUAP
Language of cataloging	eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1 BEL
Edition number	23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Belch, George E.
245 10 - TITLE STATEMENT
Title	Advertising and promotion :
Remainder of title	an integrated marketing communications perspective /
Statement of responsibility, etc.	George E. Belch and Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston, Mass :
Name of publisher, distributor, etc.	Irwin/McGraw-Hill,
Date of publication, distribution, etc.	c1998.
300 ## - PHYSICAL DESCRIPTION
Extent	xxii, 762 pages :
Other physical details	illustrations ;
Dimensions	29 cm.
490 ## - SERIES STATEMENT
Series statement	Irwin/McGraw-Hill series in marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 725-743) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Belch, Michael A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
					UAP Central Library	UAP Central Library	General Stacks	2020-12-24	659.1 BEL	3010004287	2020-12-24	1	2020-12-24	Book
					UAP Central Library	UAP Central Library	General Stacks	2022-03-15	659.1 BEL	3010003748	2022-03-15	02	2022-03-15	Book

UAP Central Library

Advertising and promotion : (Record no. 6139)