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Kerin, Roger A.

Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson. - 4th ed. - Boston : Allyn and Bacon, c1987. - xv, 735 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

0205103332


Marketing--Decision making.
Marketing--Management.

658.802 KER

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