Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson. - 4th ed. - Boston : Allyn and Bacon, c1987. - xv, 735 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
0205103332
Marketing--Decision making.
Marketing--Management.
658.802 KER
Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson. - 4th ed. - Boston : Allyn and Bacon, c1987. - xv, 735 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
0205103332
Marketing--Decision making.
Marketing--Management.
658.802 KER