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Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson.

Material type: Text

TextPublisher: Boston : Allyn and Bacon, c1987Edition: 4th ed.Description: xv, 735 pages : illustrations ; 24 cm.ISBN: 0205103332.Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.802 KER

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Book	UAP Central Library General Stacks	658.802 KER (Browse shelf)	1	Available		3010001378

Includes bibliographical references and index.

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