Perreault, William D.
Basic marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy. - 12th ed. - Boston : Irwin, c1996. - various pages : illustrations ; 27 cm. - The Irwin series in marketing. .
Includes bibliographical references and indexes.
0256139903
Marketing--Management.
658.8 PER
Basic marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy. - 12th ed. - Boston : Irwin, c1996. - various pages : illustrations ; 27 cm. - The Irwin series in marketing. .
Includes bibliographical references and indexes.
0256139903
Marketing--Management.
658.8 PER