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Basic marketing : (Record no. 6142)

000 -LEADER
fixed length control field	00755pam a2200241 a 4500
001 - CONTROL NUMBER
control field	3749
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUAP
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20201227100451.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	201227s1996 mauab b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0256139903
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	BD-DhUAP
Language of cataloging	eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 PER
Edition number	23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Perreault, William D.
245 10 - TITLE STATEMENT
Title	Basic marketing :
Remainder of title	a global-managerial approach /
Statement of responsibility, etc.	William D. Perreault and E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement	12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston :
Name of publisher, distributor, etc.	Irwin,
Date of publication, distribution, etc.	c1996.
300 ## - PHYSICAL DESCRIPTION
Extent	various pages :
Other physical details	illustrations ;
Dimensions	27 cm.
490 ## - SERIES STATEMENT
Series statement	The Irwin series in marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	McCarthy, E. Jerome.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
					UAP Central Library	UAP Central Library	General Stacks	2020-12-27	658.8 PER	3010003749	2020-12-27	1	2020-12-27	Book

UAP Central Library

Basic marketing : (Record no. 6142)