Zikmund, William G.
Marketing / William G. Zikmund and Michael D'Amico. - 5th ed. - Minneapolis : West Publ. Co., c1996. - xxxviii, 784 pages : illustrations ; 29 cm
Includes bibliographical references and index.
0314071709 0314062149
Marketing.
658.8 ZIK
Marketing / William G. Zikmund and Michael D'Amico. - 5th ed. - Minneapolis : West Publ. Co., c1996. - xxxviii, 784 pages : illustrations ; 29 cm
Includes bibliographical references and index.
0314071709 0314062149
Marketing.
658.8 ZIK