Marketing / William G. Zikmund and Michael D'Amico.
By: Zikmund, William G.
Contributor(s): D'Amico, Michael.
Material type: TextPublisher: Minneapolis : West Publ. Co., c1996Edition: 5th ed.Description: xxxviii, 784 pages : illustrations ; 29 cm.ISBN: 0314071709; 0314062149 .Subject(s): MarketingDDC classification: 658.8 ZIKItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | UAP Central Library General Stacks | 658.8 ZIK (Browse shelf) | 1 | Available | 3010001928 |
Includes bibliographical references and index.
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