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Marketing / William G. Zikmund and Michael D'Amico.

By: Zikmund, William G.
Contributor(s): D'Amico, Michael.
Material type: TextTextPublisher: Minneapolis : West Publ. Co., c1996Edition: 5th ed.Description: xxxviii, 784 pages : illustrations ; 29 cm.ISBN: 0314071709; 0314062149 .Subject(s): MarketingDDC classification: 658.8 ZIK
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Item type Current location Call number Copy number Status Date due Barcode
Book Book UAP Central Library
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658.8 ZIK (Browse shelf) 1 Available 3010001928

Includes bibliographical references and index.

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