Lamb, Charles W.
Marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel. - 3rd ed. - Cincinnati, Ohio : South-Western Publishing, c1996. - liii, 890 pages : illuatrations ; 29 cm.
Includes bibliographical references and index.
0538849487
Marketing.
Marketing--Management.
658.8 LAM
Marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel. - 3rd ed. - Cincinnati, Ohio : South-Western Publishing, c1996. - liii, 890 pages : illuatrations ; 29 cm.
Includes bibliographical references and index.
0538849487
Marketing.
Marketing--Management.
658.8 LAM