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Marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel.

By: Lamb, Charles W.

Contributor(s): Hair, Joseph F | McDaniel, Carl.

Material type: Text

TextPublisher: Cincinnati, Ohio : South-Western Publishing, c1996Edition: 3rd ed.Description: liii, 890 pages : illuatrations ; 29 cm.ISBN: 0538849487.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 LAM

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Book	UAP Central Library General Stacks	658.8 LAM (Browse shelf)	1	Available		3010002019

Includes bibliographical references and index.

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Marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel.

By: Lamb, Charles W.

Contributor(s): Hair, Joseph F | McDaniel, Carl.