Toyne, Brian.
Global marketing management : a strategic perspective / Brian Toyne and Peter George Pakenham Walters. - Boston : Allyn and Bacon, ©1989. - xx,747 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
0205118291
Export marketing--Management.
Export marketing--Management--Case studies.
658.848 TOY
Global marketing management : a strategic perspective / Brian Toyne and Peter George Pakenham Walters. - Boston : Allyn and Bacon, ©1989. - xx,747 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
0205118291
Export marketing--Management.
Export marketing--Management--Case studies.
658.848 TOY