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Weitz, Barton A.

Strategic marketing : planning, implementation and control / Barton A. Weitz and Robin Wensley. - Boston : Kent, c1984. - x, 500 pages : illustrations ; 24 cm. - Kent series in marketing. .

Includes bibliographical references and index.

0534009719


Marketing--Decision making.
Marketing--Management.

658.802 WEI

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