Weitz, Barton A.
Strategic marketing : planning, implementation and control / Barton A. Weitz and Robin Wensley. - Boston : Kent, c1984. - x, 500 pages : illustrations ; 24 cm. - Kent series in marketing. .
Includes bibliographical references and index.
0534009719
Marketing--Decision making.
Marketing--Management.
658.802 WEI
Strategic marketing : planning, implementation and control / Barton A. Weitz and Robin Wensley. - Boston : Kent, c1984. - x, 500 pages : illustrations ; 24 cm. - Kent series in marketing. .
Includes bibliographical references and index.
0534009719
Marketing--Decision making.
Marketing--Management.
658.802 WEI