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Strategic marketing : planning, implementation and control / Barton A. Weitz and Robin Wensley.

Material type: Text

TextSeries: Kent series in marketing.Publisher: Boston : Kent, c1984Description: x, 500 pages : illustrations ; 24 cm.ISBN: 0534009719.Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.802 WEI

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Book	UAP Central Library General Stacks	658.802 WEI (Browse shelf)	1	Available		3010001372

Includes bibliographical references and index.

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