Bengali Keyboard
Cravens, David W.
Strategic marketing management cases / David W. Cravens, Charles W. Lamb and Victoria L. Crittenden. - 6th ed. - Boston : Irwin/McGraw-Hill, c1999. - xvi, 624 pages : illustrations ; 26 cm. - Irwin/McGraw-Hill series in marketing. .
Includes bibliographical references and index.
0256261253
Marketing--Decision making.
Marketing--Management.
658.802 CRA
Strategic marketing management cases / David W. Cravens, Charles W. Lamb and Victoria L. Crittenden. - 6th ed. - Boston : Irwin/McGraw-Hill, c1999. - xvi, 624 pages : illustrations ; 26 cm. - Irwin/McGraw-Hill series in marketing. .
Includes bibliographical references and index.
0256261253
Marketing--Decision making.
Marketing--Management.
658.802 CRA