Clow, Kenneth E.
Integrated advertising, promotion and marketing communications / Kenneth E. Clow and Donald E. Baack. - 6th ed. - India : Pearson, c2014 [Reprinted 2017]. - xv, 455 pages : illustrations ; 26 cm.
Includes index.
9789332518377
Marketing research.
659.1 CLO
Integrated advertising, promotion and marketing communications / Kenneth E. Clow and Donald E. Baack. - 6th ed. - India : Pearson, c2014 [Reprinted 2017]. - xv, 455 pages : illustrations ; 26 cm.
Includes index.
9789332518377
Marketing research.
659.1 CLO