| 000 -LEADER |
|---|
| fixed length control field |
00692cam a2200229 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20318 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhUAP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201228103157.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201228r20172014ii a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789332518377 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BD-DhUAP |
| Language of cataloging |
eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 CLO |
| Edition number |
23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Clow, Kenneth E. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Integrated advertising, promotion and marketing communications / |
| Statement of responsibility, etc. |
Kenneth E. Clow and Donald E. Baack. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
India : |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
c2014 [Reprinted 2017]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 455 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baack, Donald E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
Bengali Keyboard