Consumer behavior : building marketing strategy /
Del I. Hawkins ... [et al].
- 9th ed.
- New Delhi : Tata McGraw-Hill, c2007.
- xxv, 867 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
0070600864
Consumer behavior.
Motivation research (Marketing).
658.8342 CON
Includes bibliographical references and index.
0070600864
Consumer behavior.
Motivation research (Marketing).
658.8342 CON