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Consumer behavior : building marketing strategy / Del I. Hawkins ... [et al].

Material type: Text

TextPublisher: New Delhi : Tata McGraw-Hill, c2007Edition: 9th ed.Description: xxv, 867 pages : illustrations ; 24 cm.ISBN: 0070600864.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 CON

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Book	UAP Central Library General Stacks	658.8342 CON (Browse shelf)	1	Available		3010009772

Includes bibliographical references and index.

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