Anderson, Patricia M.
Marketing communications / Patricia M. Anderson and Leonard G. Rubin. - Englewood Cliffs : Prentice-Hall, c1986. - xiii, 450 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
0135570913
Communication in marketing.
659 AND
Marketing communications / Patricia M. Anderson and Leonard G. Rubin. - Englewood Cliffs : Prentice-Hall, c1986. - xiii, 450 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
0135570913
Communication in marketing.
659 AND