000 -LEADER |
fixed length control field |
00678nam a22002177a 4500 |
001 - CONTROL NUMBER |
control field |
1379 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BD-DhUAP |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20201228150522.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
201228s1986 njua b 000 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0135570913 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
BD-DhUAP |
Language of cataloging |
eng |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659 AND |
Edition number |
23 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Anderson, Patricia M. |
245 ## - TITLE STATEMENT |
Title |
Marketing communications / |
Statement of responsibility, etc. |
Patricia M. Anderson and Leonard G. Rubin. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Englewood Cliffs : |
Name of publisher, distributor, etc. |
Prentice-Hall, |
Date of publication, distribution, etc. |
c1986. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 450 pages : |
Other physical details |
illustrations ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Communication in marketing. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Rubin, Leonard G. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |