Gay, Richard.
Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth and Rita Esen. - New York : Oxford University Press, c2007. - xv, 538 pages : illustrations ; 24 cm.
Includes index.
9780199239009 0199239002
General Management --India.
Marketing --India.
658.872 GAY
Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth and Rita Esen. - New York : Oxford University Press, c2007. - xv, 538 pages : illustrations ; 24 cm.
Includes index.
9780199239009 0199239002
General Management --India.
Marketing --India.
658.872 GAY