000 -LEADER |
fixed length control field |
00777nam a22002537a 4500 |
001 - CONTROL NUMBER |
control field |
19519 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BD-DhUAP |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210118095759.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
210107s2007 ii a|||| |||| 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780199239009 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0199239002 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
BD-DhUAP |
Language of cataloging |
Eng |
Transcribing agency |
BD-DhUAP |
Modifying agency |
BD-DhUAP |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
23 |
Classification number |
658.872 GAY |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Gay, Richard. |
245 ## - TITLE STATEMENT |
Title |
Online marketing : |
Remainder of title |
a customer-led approach / |
Statement of responsibility, etc. |
Richard Gay, Alan Charlesworth and Rita Esen. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York : |
Name of publisher, distributor, etc. |
Oxford University Press, |
Date of publication, distribution, etc. |
c2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv, 538 pages : |
Other physical details |
illustrations ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
General Management |
Geographic subdivision |
India. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
Geographic subdivision |
India. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Charlesworth, Alan. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Esen, Rita. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |