Customer relationship management : emerging concepts, tools, and applications /
edited by Jagdish N. Sheth, Atul Parvatiyar and G. Shainesh.
- New Delhi : Tata McGraw-Hill Pub. Co., ©2001.
- xv, 544 pages : illustrations ; 24 cm.
Includes index.
9780070435049 0070435049
Customer relations --Management.
Relationship marketing.
658.812 CUS
Includes index.
9780070435049 0070435049
Customer relations --Management.
Relationship marketing.
658.812 CUS