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David, Fred R.

Strategic management : concepts and cases : a competitive advantage approach / Fred R. David and Forest R. David. - 16th ed. - Boston : Pearson, c2017. - 680 pages : illustrations ; 28 cm.

Includes bibliographical references and indexes.

1292148497 9781292148496


Strategic planning.
Strategic planning--Case studies.

658.4012 DAV

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