Stanton, William J.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker. - 10th ed. - New York : McGraw-Hill, ©1994. - xxviii, 696 pages : illustrations ; 22 cm.
Includes index.
0070610150
Marketing.
658.8 STA
Fundamentals of marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker. - 10th ed. - New York : McGraw-Hill, ©1994. - xxviii, 696 pages : illustrations ; 22 cm.
Includes index.
0070610150
Marketing.
658.8 STA