| 000 -LEADER |
|---|
| fixed length control field |
00710nam a22002417a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
7691 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhUAP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210111135811.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210111s1994 nyua|||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0070610150 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BD-DhUAP |
| Language of cataloging |
Eng |
| Transcribing agency |
BD-DhUAP |
| Modifying agency |
BD-DhUAP |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.8 STA |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stanton, William J. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Fundamentals of marketing / |
| Statement of responsibility, etc. |
William J. Stanton, Michael J. Etzel and Bruce J. Walker. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
©1994. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 696 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
22 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Etzel, Michael J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Bruce J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
Bengali Keyboard