Andersen, Alan R.
Strategic marketing for nonprofit organizations / Alan R. Andersen and Philip Kotler. - 6th ed. - New Delhi : Prentice-Hall of India, c2003. - vii, 534 pages : illustrations ; 23 cm.
Includes index.
8120322592
Strategic Planning -- Organization.
Marketing.
658.4012 AND
Strategic marketing for nonprofit organizations / Alan R. Andersen and Philip Kotler. - 6th ed. - New Delhi : Prentice-Hall of India, c2003. - vii, 534 pages : illustrations ; 23 cm.
Includes index.
8120322592
Strategic Planning -- Organization.
Marketing.
658.4012 AND