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Strategic marketing for nonprofit organizations / Alan R. Andersen and Philip Kotler.

By: Andersen, Alan R.
Contributor(s): Kotler, Philip.
Material type: TextTextPublisher: New Delhi : Prentice-Hall of India, c2003Edition: 6th ed.Description: vii, 534 pages : illustrations ; 23 cm.ISBN: 8120322592.Subject(s): Strategic Planning -- Organization | MarketingDDC classification: 658.4012 AND
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Includes index.

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