Mohan, Manendra.
Advertising management : concepts and cases / Manendra Mohan. - New Delhi : Tata McGraw-Hill, ©1989 [Reprinted 2000]. - xi, 418 pages : illustrations ; 22 cm.
Includes index.
0074517805
Advertising --Management.
659.1 MOH
Advertising management : concepts and cases / Manendra Mohan. - New Delhi : Tata McGraw-Hill, ©1989 [Reprinted 2000]. - xi, 418 pages : illustrations ; 22 cm.
Includes index.
0074517805
Advertising --Management.
659.1 MOH