| 000 -LEADER |
|---|
| fixed length control field |
00628nam a22002057a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
7879 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhUAP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210112143553.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210112r19892000ii a|||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0074517805 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BD-DhUAP |
| Language of cataloging |
Eng |
| Transcribing agency |
BD-DhUAP |
| Modifying agency |
BD-DhUAP |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
659.1 MOH |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mohan, Manendra. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising management : |
| Remainder of title |
concepts and cases / |
| Statement of responsibility, etc. |
Manendra Mohan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Tata McGraw-Hill, |
| Date of publication, distribution, etc. |
©1989 [Reprinted 2000]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 418 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
22 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Form subdivision |
Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
Bengali Keyboard