Kotler, Philip.
Marketing management : analysis, planning, implementation and control / Philip Kotler. - 8th ed. - New Delhi : Prentice Hall, c1994. - xxix, 801 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
8120308778
Marketing--Decision making.
Marketing--Management.
658.802 KOT
Marketing management : analysis, planning, implementation and control / Philip Kotler. - 8th ed. - New Delhi : Prentice Hall, c1994. - xxix, 801 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
8120308778
Marketing--Decision making.
Marketing--Management.
658.802 KOT