Marketing management : analysis, planning, implementation and control / Philip Kotler.
By: Kotler, Philip.
Material type: TextPublisher: New Delhi : Prentice Hall, c1994Edition: 8th ed.Description: xxix, 801 pages : illustrations ; 24 cm.ISBN: 8120308778.Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.802 KOTItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book | UAP Central Library Reserve Stacks | 658.802 KOT (Browse shelf) | 1 | Available | 3010011560 |
Includes bibliographical references and index.
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