Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly and John L. Graham. - 17th ed. - distribution, etc. New Delhi : McGraw-hill, c2011 [Reprinted 2016]. - xxxvi, 662 pages :
note Includes bibliographical references and index.
9781259253065
International business enterprises
658.84 CAT / 01
International marketing / Philip R. Cateora, Mary C. Gilly and John L. Graham. - 17th ed. - distribution, etc. New Delhi : McGraw-hill, c2011 [Reprinted 2016]. - xxxvi, 662 pages :
note Includes bibliographical references and index.
9781259253065
International business enterprises
658.84 CAT / 01