| 000 -LEADER |
|---|
| fixed length control field |
00756nam a22002297a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
@20320 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhUAP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211006143539.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211006b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781259253065 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LDC |
| Transcribing agency |
LDC |
| Modifying agency |
BD-DhUAP |
| Description conventions |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
17th |
| Classification number |
658.84 CAT |
| Item number |
01 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cateora, Philip R. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
International marketing / |
| Statement of responsibility, etc. |
Philip R. Cateora, Mary C. Gilly and John L. Graham. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
distribution, etc. New Delhi : |
| Name of publisher, distributor, etc. |
McGraw-hill, |
| Date of publication, distribution, etc. |
c2011 [Reprinted 2016]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxvi, 662 pages : |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
note Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Export marketing. |
| Topical term or geographic name entry element |
International business enterprises |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gilly, Mary C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
Bengali Keyboard