Bengali Keyboard
Mothersbaugh,David
Consumer behavior : building marketing strategy / David L Mothersbaugh ,Susan Bardi Kleiser and Del I. Hawkins. - 15th - New York : McGraw-Hill Irwin, c2024. - xxiii, 824 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
9781266114762
Consumer behavior.
Motivation research (Marketing).
658.8342 MOT
Consumer behavior : building marketing strategy / David L Mothersbaugh ,Susan Bardi Kleiser and Del I. Hawkins. - 15th - New York : McGraw-Hill Irwin, c2024. - xxiii, 824 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
9781266114762
Consumer behavior.
Motivation research (Marketing).
658.8342 MOT