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Consumer behavior : building marketing strategy / David L Mothersbaugh ,Susan Bardi Kleiser and Del I. Hawkins.

Material type: Text

TextPublisher: New York : McGraw-Hill Irwin, c2024Edition: 15th.Description: xxiii, 824 pages : illustrations ; 24 cm.ISBN: 9781266114762.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 MOT

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Book	UAP Central Library General Stacks	658.8342 MOT (Browse shelf)	1	Available		3010022435

Includes bibliographical references and index.

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